The 2010 Soccer World Cup has given the world a taste of Africa. The national ‘gees’ and
energy in supporting Bafana Bafana and the other teams has shown that the spirit of Ubuntu
exists strongly in South Africa. The country’s people, economy, its tourist attractions and
meeting of the FIFA deadlines has proven that it is possible for an African country to deliver on

The African people, their cultures, resources and investment opportunities are the richness of
Africa; yet Africa is robbed, sadly, by avarice. The leaders of African countries have sought to
enrich themselves without thought to their nation and its economy; they have abused power
for self interest and gain. This misleadership has been a cause of Africa’s instability and its
failure to achieve its potential.

That said, there are changing flows occurring within Africa that carry wealth creation and
prosperity in their pull. These flows are due to the struggles for democracy and the need for
African based solutions. There is a new leadership emerging which seeks to pursue national
goals and investment for growth to achieve the potential Africa offers.

This transformation in leadership is expressed by the economic growth rates of 5 percent
and more prior to the financial crisis (the period of 2001 to 2008) which several African states
enjoyed. For example, Uganda had a growth rate of 10 percent in 2005 but this has dropped
to 5.6 percent. It requires infrastructure investment amongst other to help boost its economy.
Further, Rwanda has in the past few years been able to sustain a 10 percent growth rate. It
has begun to establish itself as a knowledge base economy. These two countries speak of
prosperity change in African countries.

Governance, improved education for human capital growth and infrastructure are needed for
renewed strategies and transformation in Africa.

From an investment perspective pertinent and strong research is necessary for business
decisions and the building of relationships in Africa. Investment is required at three levels
government, private sector and at a grassroot or social organisation level to uplift the economy
along the continuum to drive sustainability and empowerment.

There are many opportunities to be found in investing in Africa. If these are acted upon wisely
and with a true heart for Africa’s growth, investments made will see profitable returns.

Charlene v Onselen